Course Snapshot for MAN216 - Small Business Management
The information listed below is subject to change. Please review the course syllabus within your online course at the start of class.
Course Competencies
The competencies you will demonstrate in this course are as follows:
- Relate the basic characteristics of entrepreneurs and small businesses.
- Describe the different types of entrepreneurship.
- Compare and contrast entrepreneurship and small business.
- Discuss competitive advantages and disadvantages of small entrepreneurial companies compared with larger and established firms.
- Assess the advantages and disadvantages of going into business.
- Analyze the personality characteristics of small business owners.
- Demonstrate knowledge of fundamental management principles by writing a comprehensive business plan of an existing or prospective small business, including plans for: marketing, location, organizational, and financial.
- Examine the motivation of potential small business owners when considering purchasing a franchise versus a stand-alone business opportunity.
- Demonstrate the financial planning and analysis of a business by projecting an income statement, balance sheet, and cash flow statement.
- Elaborate on the appropriate risk management strategies for small business.
- Discuss the Customer Relationship Management strategies of small business.
- Examine product development and supply chain management strategies for small business.
- Explain the personnel and day-to-day operational demands of various types of small business.
- Identify common challenges and benefits of maintaining integrity in small business.
Module Outcomes Mapped to Competencies
Module 1 Learning Outcomes |
Mapped to Course Competencies (above) |
| Describe the characteristics of the entrepreneur and entrepreneurship. | A, B |
| Describe the characteristics of small business owners. | A, C, F |
| Identify the benefits and challenges of going into business. | E |
| Describe the benefits and drawbacks of entrepreneurship. | B, E |
| Define the elements of a successful business plan. | G |
Module 2 Learning Outcomes |
Mapped to Course Competencies (above) |
| Discuss the elements of a successful business plan. | G |
| Describe the different types of business ownership. | A, B, C, D, E |
| Examine the strengths and challenges of an existing business. | H |
| Identify the different types of franchising. | E, H |
Module 3 Learning Outcomes |
Mapped to Course Competencies (above) |
| Describe the benefits of a marketing plan. | G |
| Examine the connection between the target market, promtion and pricing to build a competitive edge. | G |
| Understand the characteristics of the Limited Liability Company. | 2 |
| Describe the strategies used for success in e-commerce business. | L |
| Apply effective pricing strategies. | G |
Module 4 Learning Outcomes |
Mapped to Course Competencies (above) |
| Describe the purpose of basic financial statements. | G, I, J |
| Create a cash budget. | G, I |
| Describe the financial plan of a business. | G, I, K |
| Analyze the site selection for a business. | G |
Module 5 Learning Outcomes |
Mapped to Course Competencies (above) |
| Practice the steps in developing a key personnel and management plan. | G, J |
| Predict barriers to success. | M, N |
| Identify the ethical responsibilities of a business. | N |
| Examine potential sources of funding. | G |
| Create a functional business plan. | G |
Course Time Commitment and Expectations
For every credit hour, students should plan to spend an average of 2-3 hours per week for course-related activities in a 15-week course. For example, a 3 credit hour course would average an average 6-9 hours per week to read/listen to the online content, participate in discussion forums, complete assignments, and study the course material. For 10 and 6-week courses, the amount of time per week will be higher so all course competencies, module outcomes, and assignments will be covered.
Aside from typical reading assignments, this course has the following (Please Note: This list is subject to change based on the discretion of the instructor facilitating this course.):
| Assignment | Points |
|---|---|
Discussions (5 @ 30 points each) |
300 |
Pearson MyLabs Videos (11 @ 10 points each) |
110 |
Pearons MyLabs Simulations (6 @ 5 points each) |
30 |
Assignments (4 @ 50 points each) |
30 |
Final Business Plan |
200 |
TOTAL |
840 |
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- There is navigation consistency across all CCCOnline courses.
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