Course Snapshot for BUS120 - ECommerce
The information listed below is subject to change. Please review the course syllabus within your online course at the start of class.
Course Competencies
The competencies you will demonstrate in this course are as follows:
- Compare and contrast electronic commerce and traditional commerce.
- Explain the differences between B2B and B2C e-commerce.
- Explain the system of networks supporting the Internet and electronic commerce.
- Discuss the role of advertising and marketing in e-businesses.
- Explain broker based services and how they are performed online.
- Evaluate the advantages of e-commerce for B2B business processes.
- Discuss the hardware requirements of typical web server software packages.
- Prioritize the basic functions that electronic commerce software packages should provide.
- Explain computer and e-commerce security threats.
- Determine what security measures can reduce or eliminate intellectual property theft.
- Evaluate methods to collect payments in B2B and B2C.
- Describe how to establish a business presence on the web.
- Discuss the laws governing electronic commerce.
Module Outcomes Mapped to Competencies
Module 1 Learning Outcomes |
Mapped to Course Competencies (above) |
| Define e-commerce. | 1 |
| Identify unique features of e-commerce technology. | 1, 3 |
| Discuss business significance of e-commerce features. | 1. 3 |
| Describe the major types of e-commerce. | 2 |
| Evaluate evolution of e-commerce. | 1 |
| Identify key components of e-commerce business models. | 1, 2 |
| Describe B2C and B2B business models. | 1, 6 |
Module 2 Learning Outcomes |
Mapped to Course Competencies (above) |
| Discuss origins and key technology concepts behind the internet. | 3 |
| Describe how Internet and Web features support e-commerce. | 3 |
| Demonstrate how to develop e-commerce presence. | 3 |
| Identify scope of e-commerce crime and security problems and key security threats. | 3 |
| Appreciate importance of policies, procedures and laws in creating security. | 3 |
| Identify major e-commerce payment systems. | 3 |
| Describe their features and functionality. | 3 |
Module 3 Learning Outcomes |
Mapped to Course Competencies (above) |
| Evaluate key features of the Internet audience and e-commerce consumer behavior. | 4 |
| Identify digital commerce marketing and advertising strategies and tools. | 4 |
| Describe digital commerce marketing and advertising strategies and tools. | 4 |
| Illustrate the marketing capabilities of social marketing platforms such as Facebook, Twitter and Pintrest. | 1, 4 |
| Identify key elements of mobile marketing campaign. | 4 |
Module 4 Learning Outcomes |
Mapped to Course Competencies (above) |
| Examine why e-commerce raises ethical, social and political issues. | 1 |
| Identify basic concepts related to privacy and information rights, intellectual property and challenge involved in protecting it. | 8, 9, 11 |
| Explain online retail sector environment and analyze economic viability on online firm. | 5, 6, 12 |
| Identify challenges faced by online retailers. | 5, 6 |
| Describe major features of the online sector. | 5, 6 |
| Discuss trends taking place in various online service industries such as financial, travel, career and on-demand services. | 5, 12 |
Module 5 Learning Outcomes |
Mapped to Course Competencies (above) |
| Explain the major trends in the consumption of media and online content. | 4, 12 |
| Discuss the different types of social networks and online communities and their business models. | 4, 5 |
| Describe major types of auctions, their benefits and costs, how they operate, when to use them and the potential for auction abuse and fraud. | 5, 6, 12 |
| Discuss trends in international e-commerce. | 4, 5, 12 |
Course Time Commitment and Expectations
For every credit hour, students should plan to spend an average of 2-3 hours per week for course-related activities in a 15-week course. For example, a 3 credit hour course would average an average 6-9 hours per week to read/listen to the online content, participate in discussion forums, complete assignments, and study the course material. For 10 and 6-week courses, the amount of time per week will be higher so all course competencies, module outcomes, and assignments will be covered.
Aside from typical reading assignments, this course has the following (Please Note: This list is subject to change based on the discretion of the instructor facilitating this course.):
Assignment | Points |
|---|---|
| Discussions (6 @ 25 points each) | 150 |
| Quizzes (5 @ 50 points) | 250 |
| Assignments (5 @ 50 points) | 250 |
| Web Design Project (4 parts @ 20/20/30/80 points each) | 150 |
| TOTAL | 800 |
CCCOnline Course Quality Commitment
CCCOnline goes to great lengths to assure the quality of your online learning experience. You can expect the following from our courses:
- All CCCOnline courses are developed by content experts and a professional team of instructional designers.
- CCCOnline courses are built with a template that assures accessibility and Quality Matters Design Standards.
- There is navigation consistency across all CCCOnline courses.
- Most of our courses come with illustrative models and videos to enhance learning concepts.