Course Snapshot for BUS115 - Introduction to Business

The information listed below is subject to change. Please review the course syllabus within your online course at the start of class.

Course Competencies

The competencies you will demonstrate in this course are as follows:

1. To give students a macro view of business that is essential to such advanced and specialized courses as finance, marketing, management, and human relations.
2. To provide students with meaningful, real-world-oriented information that can play a key role in their success both within and beyond the classroom.
3. To give students an integrated view of the dynamic and exciting world of business.
4. To create an awareness of the varied career opportunities in business and aid in selecting a vocation or enhance the vocation already selected.
5. Discuss social and ethical responsibilities of business.

What these competencies mean is that at the end of this course a student should be able to write about and discuss comfortably the following subject areas:

1. The Business Environment
2. Making Ethical Decisions and Managing a Socially Responsible Business
3. Business Ownership
4. Business Management
5. Human Resource Management
6. Marketing Management
7. Technology and Information
8. Role of Accountants and Accounting Information
9. Stock Market and Investing
10.  Legal Environment and Government Regulations

Module Outcomes Mapped to Competencies

Module 1 Learning Outcomes	Mapped to Course Competencies (above)
Analyze and discuss the impact of external environments on organizations.	1, 2, 3
Module 2 Learning Outcomes	Mapped to Course Competencies (above)
Relate how social responsibility impacts a business and how stakeholders are affected.	2, 5
Define different forms of business ownership.	3
Module 3 Learning Outcomes	Mapped to Course Competencies (above)
Define elements of global marketing.	1, 2
Differentiate and discuss contingency planning and crisis management.	2, 3
Describe management skills and types of management positions.	3, 4
Module 4 Learning Outcomes	Mapped to Course Competencies (above)
Analyze and describe some strategies and techniques used to improve employee motivation.	2, 5
Compare and contrast leadership and management.	4, 5
Define human resource management and explain how managers plan for their HR needs.	1, 2, 5
Module 5 Learning Outcomes	Mapped to Course Competencies (above)
Identify the four components of the marketing mix and their application to target market segments.	1, 3
Relate consumer buying process to product marketing decisions.	1, 2, 3, 4
Discuss pricing strategies for different competitive situations and identify pricing tactics.	2, 3
Identify the IT resources at a business’ disposal; describe the role of information systems, different types and how they are used.	1, 2, 4
Module 6 Learning Outcomes	Mapped to Course Competencies (above)
Describe recent changes in accounting reporting standards and practices.	1, 2, 4, 5
Identify factors considered when deciding to become a publicly traded business.	1, 2, 5
Explain the role of the Securities and Exchange Commission.	1, 2, 5
Point out internal and external factors that influence stock prices.	1, 2

Course Time Commitment and Expectations

For every credit hour, students should plan to spend an average of 2-3 hours per week for course-related activities in a 15-week course. For example, a 3 credit hour course would average an average 6-9 hours per week to read/listen to the online content, participate in discussion forums, complete assignments, and study the course material. For 10  and 6-week courses, the amount of time per week will be higher so all course competencies, module outcomes, and assignments will be covered.

Aside from typical reading assignments, this course has the following (Please Note: This list is subject to change based on the discretion of the instructor facilitating this course.):

Assignment	Points	Percent
Introduction (1 @ 20 points)     Unit 1-5 (5 @ 40 points)	220	22
Quizzes (16 @ 20 points each)	320	32
Assignments      Module 1-5 (5 @ 92 points each)	460	46
TOTAL	1000	100%

 

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